For visitors from overseas, yuru-chara—Japan’s lovable local mascots—are endlessly fascinating. Their cute appearance is part of the charm, but what makes them truly unique is how each one represents the history, specialties, and culture of its region. This kind of mascot culture is rare outside Japan, which is why it’s so popular among foreign travelers.
What are Yuru-chara?
They are characters created to promote local areas or events. Their “loose,” friendly designs and charming movements make them beloved by people of all ages.
Tokyo Tower’s Official Mascots: The Noppon Brothers
These twin brothers are the official characters of Tokyo Tower. In this visit, the younger brother—wearing red overalls—made an appearance. The Noppon Brothers show up mainly on weekends and holidays. They’re very friendly, often sitting on benches with visitors and posing for photos.
Corporate Mascots
This character is Tokko-chan, the mascot of Tokyo Kotsu Kaikan, a building that hosts many nationwide events. She wears a hat shaped like the entire building and a skirt decorated with seasonal flowers. As a concierge, she represents the 110 shops inside Tokyo Kotsu Kaikan. She’s a rare mascot who appears only at events held in the building.
Prefectural Mascots
Chiba Prefecture’s mascot, Chi-ba-kun, is shaped like the outline of Chiba when viewed from the side. Although he looks like a dog, he’s officially described as a “mysterious creature.”
Mascot events and local merchandise featuring yuru-chara offer overseas visitors a truly special experience. Characters inspired by regional specialties are especially popular. Beyond being cute, yuru-chara play an important role as cultural ambassadors who share the charm of their hometowns.
If you encounter one during your travels, be sure to introduce yourself to them!
Stay tuned for more updates of Japan. See you soon!
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